Media Integrity & Watermarking

Embed indestructible provenance into your content at the point of creation.

WHY THIS MATTERS

ONCE AUTHENTIC CONTENT LEAVES YOUR ORGANISATION, THERE IS NO WAY TO PROVE IT IS YOURS - UNLESS YOU MARKED IT BEFORE IT LEFT.

A broadcast organization produces authentic journalism. That journalism is distributed digitally, clipped, re-shared, and remixed across social media platforms. At some point in that distribution chain, a version emerges that has been subtly manipulated. Watermarking solves the attribution problem at its root. An invisible, indestructible mark embedded at the moment of creation travels with the file through every format conversion, compression, and re-upload - readable by any party with access to the verification key. This is not just a content protection problem. It is an evidentiary problem. Broadcasters, courts, and regulatory bodies need a reliable mechanism for establishing whether a piece of media is the original authenticated version or a downstream manipulation.

service details

What This Service Includes

Everything your organisation receives as part of a media integrity engagement.

WATERMARKING SDK & INTEGRATION

Our watermarking SDK integrated into your production infrastructure, with automatic embedding at the configured point - camera, edit suite, transcode, or distribution.

PROVENANCE REGISTRY

A secure registry of all watermarked content, each entry logged with timestamp, content hash, and originating organization record - the forensic basis for all authenticity claims.

WEB & API VERIFICATION TOOLS

Web-based and API-accessible verification tools allowing any authorised party to check whether a piece of content carries a valid provenance watermark.

WHO WE SERVE

BUILT FOR THE INSTITUTIONS THAT NEED FORENSIC CERTAINTY.

Not a probability score. A defensible forensic finding.

NEWS ORGANISATIONS & BROADCASTERS

Protect original journalism from manipulation and downstream misattribution. Establish forensic provenance for content submitted as evidence in media law proceedings.

OTT PLATFORMS

Protect licensed content from unauthorized distribution and manipulation. Verify the authenticity of content submitted by independent producers.

FILM & CONTENT STUDIOS

Embed provenance into content before distribution. Detect unauthorized copies and manipulated versions in circulation.

GOVERNMENT & ELECTION BODIES

Watermark official communications and publicly broadcast content to enable downstream authenticity verification.

COURTS & LEGAL PROCEEDINGS

Verify that media submitted as evidence carries the originating organization's provenance watermark - confirming it has not been manipulated post-publication.

FAQ

Frequently asked questions about media integrity + watermarking

Hear what our clients say about our IT and security solutions

What happens to the watermark when a video is compressed or re-uploaded to social media?

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Our watermarking technology is specifically designed to survive the compression and re-encoding applied by social media platforms, video streaming services, and broadcast transmission systems. The watermark is perceptually invisible and embedded at the signal level - not in metadata that is stripped on upload. Verification after social media processing remains reliable.

Is the watermark visible to viewers?

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No. The watermark is perceptually transparent - it is invisible to the human eye and does not affect the quality or appearance of the content. It exists entirely at the signal level, below the threshold of visual or auditory perception.

Can a watermark be removed by an attacker?

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A sophisticated attacker with knowledge of the specific watermarking algorithm and access to the original content could potentially attempt watermark removal. However, any attempt to remove the watermark - whether successful or not - causes characteristic distortions to the content that are themselves forensically detectable. Attempted watermark removal is evidence of tampering.

Does watermarking replace deepfake detection?

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No - they are complementary. Watermarking proves provenance for content that was created authentically and marked at creation. Deepfake detection analyzes content of unknown provenance to determine whether it has been manipulated. For organizations producing original content, combining both provides the strongest possible media integrity framework.

Is this service relevant for social media platforms and aggregators?

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Yes. We offer API-based watermark verification that can be integrated into platform content moderation workflows - allowing platforms to automatically check whether submitted content carries a verified provenance mark and flag content that appears to have been manipulated post-creation.

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Submit your case. We'll find the truth.

Tell us about your case. We respond with a forensic assessment plan within one business day.